The future of recruitment is in the palm of your hand. Cell phones have become essential tools in our everyday lives, holding our calendars, documents, and so much more. One of the most significant functions, text messaging (SMS), allows people to respond to requests or questions in only seconds. SMS recruiting presents a unique opportunity that takes advantage of the tools we’re already using.
It’s no secret that a lot of time goes into researching the right candidates for a job. Between LinkedIn searches and resume scanning, it can be a long process. It’s increasingly frustrating then when recruitment emails or follow-up requests go by the way-side, getting lost in the clutter. It’s time to shorten the recruitment process while providing an easy path to success. Reaching out via SMS allows a creative approach that will immediately hit your candidate’s home screen.
The following are five reasons why SMS messaging provides a better recruiting experience:
- Cut through the noise
We’ve all received mass-produced messages in our email inbox that immediately go to the trash. SMS messages have 8 times the response rate of email, increasing the chance of your message being acknowledged. With text messages, recruiters can take the time to craft individualized messages that will catch candidates’ attention.
Many people pick up and check their phone over 100 times per day, which means your message is likely to be right there waiting for them. To maximize effectiveness, you can even use time-delay tools to ensure that your message arrives at just the right moment. A personalized, well-executed text says that you have a genuine interest in the candidate.
2. Expedite the hiring process
Shortening the hiring process is a win-win for everyone, and SMS messaging does just that. Sending emails back-and-forth is time-consuming and tedious. Candidates might miss an email or forget to respond. Texts are quicker to send, allowing more time to focus on other tasks.
Additionally, many candidates are likely already in a job and don’t want to be taking unexpected phone calls. Texting provides a quicker, more discrete way to send responses. SMS messaging, along with other tools such as chatbots, can help qualify leads more quickly and immediately put you in touch with the best candidates.3
3. Connect with candidates quicker
Time is of the essence in the competitive talent market. With current low unemployment rates, a business’ success depends on how quickly you can secure the talent you need. Texts are both briefer than emails and take less time to send. At the beginning of the recruitment process, automation can also be used to engage leads faster.
Keep in mind that the texts should be professional, but short. Don’t send a three-paragraph description of the open role. Consider having a number of SMS templates saved, so you’re ready for different sets of recruitment conversations.
You can also use SMS to schedule interviews quicker. Trying to determine a time to meet can often dissolve into a never-ending chain of conflicts and rescheduling. Get out of the endless loop of emails by sending quick texts or even a link to a scheduling platform. Say goodbye to the headache and get interviews scheduled in a matter of minutes.
4. Request a phone call
Phone calls might seem like a tool of the past, but they can be an extremely efficient tool to relay news or information. The crucial component of a successful phone call is that the candidate knows who is calling. If an unknown number appears, they’re likely to decline the call. A text explaining your interest in a phone conversation will help you avoid reaching their voicemail. It also ensures that they can talk to you at a time that won’t put them in an awkward position in their current job.
Overall, this method allows two people (with potentially chaotic schedules) to have a full conversation without having to meet in person or talk past each other over email. The key to sending an effective callback text is to keep your message short, positive, and engaging.
5. Provide helpful reminders
We can all use a little reminder at times. Set your candidates up for success with a quick text detailing important information for their upcoming phone screen or interview. It’ll help you both to be on the same page and ready-to-go. After all, there’s nothing worse than showing up late to an interview or waiting on a candidate who never shows.
For bonus points, you can give your applicants extra advice and some last-minute encouragement. The extra effort goes a long way and can set your company apart.
Utilizing communication channels like email or social media can be effective in certain situations, but they aren’t always the most productive way to reach job candidates. SMS messaging expedites the recruitment process to get important information out in a personalized, simple way. The technology for SMS is only improving and along with it your route to hiring the best candidates.