Marketing your agency in an industry as crowded as recruitment can be a huge challenge. Good recruiters know how to hustle so standing out by working hard will only get you so far. Committing yourself to content marketing will get you a leg up on some of your competitors but it will remain difficult to get ahead if you are using the same tactics as everyone else. You can hire a recruitment marketing agency (like us!) but we recognize that its not in the budget for some.
What you want to do is separate yourself from the field. In other words, you need to think about what recruitment marketing tips you can implement that nobody else is already trying in order to stand out in a crowded market.
With that in mind, here are three legitimately killer marketing ideas that will help you get noticed!
1. Next-level content
Create a next-level content. Next-level content is content that is so good that there is simply no way it will not be widely shared among your target audience.
Here are three ways to get this done.
A. Dig deep
So if you’re not a recruitment marketing agency, how can you do something similar?
Brainstorm areas where you think you can add the most value to your clients and candidates and do not be afraid to dig deep into the topic.
This means putting in the necessary time to do the following:
- research your topic comprehensively (this may take you 10 hours or more!),
- find a writer/editor to help distill your ideas into the most engaging text possible,
- hire a designer to create images that will enhance your content,
- engage a developer if you need custom functionality that your blog software doesn’t support out-of-the-box.
Even if it takes you 40+ hours, if you create an awesome post and promote it effectively (a topic for another time), you will see a return on your investment.
Key takeaway – It is much more valuable to write a single awesome article that attracts likes and shares on social media, and links from other sites than 20 posts that nobody ever reads since they offer nothing of value.
B. Get interactive
The same old rehashed blog posts are boring and nobody wants to read them. Instead, think about how you can create an interactive tool that both looks great and provides immense value to your reader.
The number of possible tools a developer could build for you is only limited by your imagination but if you’ve never thought about doing this before, it can be tough to know where to get started. Interactive mapping and websites where your clientele can click and get information is a great way to show where jobs and candidates are.
C. Use the Skyscraper Technique
If you can’t find the imaginative spark you need to get started on any big projects, you can simply use other people’s work as your starting point with what is called the Skyscraper Technique.
This technique, which is covered in great detail in The Recruiter’s Guide to Online Marketing, shows you how to find content that other people have created that has been widely shared (on blogs and social media), and then turn that content into something far better and more valuable for your audience. By starting with something you know people liked before, you are more likely to produce something that has a broad appeal.
2. Reddit ads
Most ad markets, such as Google AdWords and LinkedIn, are incredibly saturated, which means that most recruitment advertising ideas you can think of are expensive and tough to justify on a small budget. However, there is one area where you can still find very cheap advertising – Reddit.
For those who don’t know, Reddit is a site that allows people with similar interest to share and view links on a “site within a site” called a subreddit. For example, people who like “things that make you go AWW!” (think puppies and kittens) tend to frequent the r/aww subreddit. Many of these subreddits have tens of thousands of daily users and will accept ads at reasonable prices.
If you want to get learn more, head over to Reddit’s advertising page and walk through their simple advertising setup.
When you get to page 2, you’ll want to focus the majority of your attention on the targeting section. While interests and collections are reasonable targeting options, we recommend targeting the specific subreddits where you know the people you’re looking for are hanging out.
3. Free online software as lead gen
This one is definitely going to be the trickiest recruitment marketing tip to pull off but if you can do it successfully, you could have new leads pouring into your business.
The best way to attract new customers is to offer them immense value upfront. A company who does this very well is Hubpsot. They have a tool called Website Grader that lets you enter your website URL to see how well it scores on a number of metrics such as speed, SEO, mobile-readiness and security.
Doing these simple but effective marketing strategies can make a real difference in recruiting your best clients! IPA is here to help. Network and ask your fellow recruiters what works!